Fundamentals of Digital Logic with VHDL Design is intended for an introductory course in digital logic design, which is a basic course in most electrical and computer engineering programs. A successful designer of digital logic circuits needs a good understanding of the classical methods of logic design and a firm grasp of the modern design approach that relies on computer-aided design (CAD) tools. The main goals of this book are to teach students the fundamental concepts of classical manual digital design and to illustrate clearly the way in which digital circuits are designed today, using CAD tools. This title will be available in Connect with the MHeBook, but will not have SmartBook at this time.

- This book responds directly to the rise of China and the role of covid-19, which has opened up a new battle ground for aid as a tool for political influence. - The US and the UK have never been so open about the underlying politics behind aid, with the US withdrawing from many global commitments and the UK recently combining the foreign office with the department for development. -Written by Stephen Browne, a prominent practitioner with over 30 years experience at the UN, co-director of the Future United Nations Development System (FUNDS) project, Senior Fellow of the Ralph Bunche Institute for International Studies, Graduate Center, City University of New York, and visiting lecturer at the Graduate Institute of International and Development Studies, Geneva

This volume provides a short and accessible introduction to the organization that serves as the primary coordinator of the work of the UN system throughout the developing world -the United Nations Development Programme (UNDP). The book: traces the origins and evolution of UNDP, outlining how a central UN funding mechanism and field network developed into a more comprehensive development agency evaluates the UNDP's performance and results, both in its role as system coordinator and as a development organization in its own right considers the return of the UNDP to a more central role within the UN development system, in order to review the successive attempts at UN development system reform, the reasons for failure and the future possibilities for a more effective system with the UNDP at the centre. Offering a clear, comprehensive overview and analysis of the organization, this work will be of great interest to students and scholars of development studies, international organizations and international relations.

In the era of rapid globalization, the ITC plays a significant and wide ranging role working with both governments and trade support institutions to nurture an export culture, this work will provide a much needed overview of this dynamic organization. This book: * Details the history of the organization since its inception * Examines its current mandate and the impact of recent reforms * Analyses the ability of the ITC to provide trade intelligence, and its role in the development of national export strategies * Evaluates the future challenges, and emphasises that the ITC must continue to broaden its mandate and continue to be responsive and results orientated to remain a key player The status of ITC -- half-in and half-out of the UN -- could prove to be an interesting model for the future, and this work will be of interest to not only to academics but also government trade specialists and negotiators, the "aid for trade" donors, NGOs, and those involved in the running of international organizations.

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and this topical study argues that the mantle of imagination has now passed on from the artist to the marketer. It contends, moreover, that the tools and techniques of artistic appreciation can be successfully applied to all manner of marketplace phenomena. Key features include: * the treatment of artistic artefacts as a source of marketing understanding * a detailed discussion surrounding the argument that marketers should adopt more imaginative modes of academic expression * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette. This book provokes a new way of thinking about marketing, and will prove invaluable to marketing academics, researchers and practitioners.

This book focuses on the interface between art and the marketplace, applying the tools and techniques of artistic appreciation to the marketing phenomenon. The contributors argue that, since standing out from the crowd is no less important than artistic ability, the mantle of imagination has been passed from the artist to the marketeer.

Related link: Series Editor website
eBook available with sample pages: 0203361288

Over three-quarters of a century, the UN has been impacted by major changes in the balance of powers among its member states. This unique and insightful book offers detailed commentary on its historic effectiveness and reviews the capacity of the UN to reform and adapt to global challenges. This book constitutes a judgement on the overwhelming importance as well as the vulnerability of multilateralism at a time when the UN has never been more indispensable This book describes: How autocracy in the US, China and Russia constrains the UN Why North-South politics has been a constant feature of intergovernmental debate How the UN development system became an extended patronage system What the UN learnt from its peacekeeping failures, and how it continues to adapt Four areas of needed and feasible reform to restore UN credibility. This impressive book will be vital to the staff of permanent missions of member governments to the UN, as well as UN secretariat staff. It will also benefit researchers exploring international organizations and the staff of development NGOs, as well as a broader audience of those interested in UN and global politics.

Is marketing in crisis? Some commentators have contended that marketing principles no longer appear relevant to the "real world" of marketing managers. The foremost figures in the field are marketing's most outspoken critics rather than disseminators of the marketing message. Indeed, a number of noted academic authorities have announced nothing less than "the end of marketing". While such apocalyptic sentiments are very much in keeping with our degraded, post-modern, pre-millenial times, the present volume of essays examines the extent to which the end of marketing "is" nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the 21st century. Ranging from narratology to feminism, these suggestions aim to enlighten, provoke and occasionally outrage.

Is marketing in crisis? Some commentators have contended that marketing principles no longer appear relevant to the 'real world' of marketing managers. The foremost figures in the field are marketing's most outspoken critics rather than disseminators of the marketing message. Indeed, a number of noted academic authorities have announced nothing less than 'the end of marketing'. While such apocalyptic sentiments are very much in keeping with our degraded, postmodern, pre-millennial times, the present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing for the twenty-first century. Ranging from narratology to feminism, these prophesies are always enlightening, often provocative and occasionally outrageous. Marketing Apocalypse is required reading for anyone interested in the future of marketing.

The mandate of the United Nations Industrial Development Organization (UNIDO) is close to many of the core issues now confronting developing and transition economy countries, and this book offers the first concise and accessible guide to this important organization. As the only UN organization to have been transformed from a UN secretariat entity to an independently governed UN agency, UNIDO has also an agency which has had to make drastic changes of focus and business practice in order to adjust to a changing environment. This book charts the complex origins and developments of the organization, and moves on to examine the current mandate of the agency, including trade capacity building, poverty reduction and Green Industry Initiative. It also examines the significant partnerships it has formed with other UN based systems such as UNCTAD and the ITC to achieve these goals. In the era of rapid globalization, UNIDO faces growing challenges. In the second part of this work, Browne seeks to review these challenges, and UNIDO's recent reforms under its current management, and looks suggest how the organization can help to meet some of the key global development challenges in the increasingly competitive environment of development cooperation and private sector initiative. This work will be a useful resource for all those with an interest in international organizations, international relations, development and trade, and international political economy.

International commissions, academics, practitioners, and the media have long been critical of the UN's development efforts as disjointed and not fit for purpose; yet the organization has been an essential contributor to progress and peacebuilding. This handbook explores the activities of the UN development system (UNDS), the largest operational pillar of the organization and arguably the arena in which its ideational endeavors have made the biggest contribution to thinking and standards. Contributions focus on the role of the UNDS in sustainable social, economic, and environmental development, describing how the UNDS interacts with the other major functions of the UN system, and how it performs operationally in the context of the new 2030 development agenda focused on the 17 Sustainable Development Goals (SDGs). The volume is divided into three sections: Realizing the SDGs: opportunities and challenges; Resources, partnerships, and management; and Imagining the future of the UN in development. Comprised of chapters by knowledgeable and authoritative UN experts, this book provides cutting-edge and up-to-date research on the strengths and weaknesses of the UNDS, with each chapter focusing on different operational and ideational aspects. Chapter 11 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license at https://tandfbis.s3-us-west-2.amazonaws.com/rt-files/docs/Open+Access+Chapters/9780367186852_oachapter11.pdf

Rory Stewart, a thirty year old former British diplomat and soldier of distinction and accomplishment, is posted to serve as governor in a province of the newly liberated Iraq. His job is to help build a new civil society at peace with itself and its neighbours - an ambitious mission, admittedly, but outperforming Saddam should surely not prove too difficult...

This book explores the record of the UN development system (UNDS) over more than 70 years as a fount of ideas and concepts in development; as a contributor to development thinking and strategy; and as the principal source of global development goals from the first UN Development Decade to the SDGs. It also examines the more mixed record of the UNDS in its operational role and asks how the ideational and operational functions can be more successfully aligned, and what changes such an alignment would imply. The chapters consider: The logic of global governance through international organizations The origins, functions, structure of the UN development system UN contributions to development thinking The UN's development agendas, 1960s to 2015 Reforming the UN development system The future of the UN and multilateralism The book will be of great use for students and scholars studying political science, international organizations, the UN, and development, as well as for practitioners associated with the UN, including member-state missions, UN staff, and development cooperation professionals.

Situating contemporary critical praxis at the intersection of the social, the political, and the rhetorical, this book is a provocative inquiry into the teaching philosophies of Plato's Socrates and Paulo Freire that has profound implications for contemporary education. Brown not only sheds new light on the surprising and significant points of intersection between ancient rhetoric and radical praxis as embodied in the teaching philosophies of Socrates and Freire, using the philosophy of each to illumine the teaching of the other, but uses this analysis to lead contemporary education in a bold new direction, articulating a vision for a neo-humanist pragmatism. The book draws on the post-Freudian theories of Jacques Derrida, Peter Brooks, and Otto Rank, as well as on the neo-pragmatism of Cornell West to craft a new radical pedagogy configured to the realities of "post flash-crash" America. In the process, it discovers a space for a much broader application of Freire's teaching philosophy than previous works, moving beyond a narrow focus on "liberatory" pedagogy or "teaching resistance," toward a neo-humanist pragmatism emphasizing interactive learning, problem-posing analysis, and civic engagement. Brown crafts a social-epistemic praxis that fuses the pedagogies of Freire and Socrates, joining the analytical, the ethical, and the political as part of an inquiry and intervention into the real, the good, and the possible that poses problematic aspects of contemporary reality in a search for the program content of a Pedagogy of Social Change.

This book explores the record of the UN development system (UNDS) over more than 70 years as a fount of ideas and concepts in development; as a contributor to development thinking and strategy; and as the principal source of global development goals from the first UN Development Decade to the SDGs. It also examines the more mixed record of the UNDS in its operational role and asks how the ideational and operational functions can be more successfully aligned, and what changes such an alignment would imply. The chapters consider: The logic of global governance through international organizations The origins, functions, structure of the UN development system UN contributions to development thinking The UN's development agendas, 1960s to 2015 Reforming the UN development system The future of the UN and multilateralism The book will be of great use for students and scholars studying political science, international organizations, the UN, and development, as well as for practitioners associated with the UN, including member-state missions, UN staff, and development cooperation professionals.

In the 1920s, before the establishment of Israel, a group of German Jews settled in a garden city on the outskirts of Jerusalem. During World War II, their quiet community, nicknamed Grunewald on the Orient, emerged as both an immigrant safe haven and a lively expatriate hotspot, welcoming many famous residents including poet-playwright Else Lasker-Schuler, historian Gershom Scholem, and philosopher Martin Buber. It was an idyllic setting, if fraught with unique tensions on the fringes of the long-divided holy city. After the war, despite the weight of the Shoah, the neighborhood miraculously repaired shattered bonds between German and Israeli residents. In German Jerusalem, Thomas Sparr opens up the history of this remarkable community and the forgotten borderland they called home.

Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots' standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world - here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds - the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.

In 2000, at the United Nations Millennium Summit, world leaders agreed to the Millennium Declaration. The Declaration included development targets to be reached by 2015, which were to become known as the Millennium Development Goals (MDGs). Progress has been made towards the achievement of the MDGs, but poverty remains widespread. With the terminal year approaching, the international community has begun the process of determining the goals which might follow the MDGs. While the UN is driving the process, there has been very little introspection on its own organizational capacity to help countries to meet the goals and is being increasingly sidelined by other more effective development organizations and initiatives. Based on extensive original research that has critically examined the role and functions of the organizations of the UN development system, this book seeks to capture in a single volume a comprehensive review of the UN's performance and prospects for development. The contributors each offer extensive experience and familiarity-as practitioners and researchers-with the UN and development; and the book will contribute to the urgently needed debate on the reform of the UN development system at a critical juncture. The main rationale for this book, and its timing, is the unusual opportunity provided by the 2015 threshold to re-think the UN development system and to empower it to support a new development agenda and will be of interest to students, scholars of International Organizations and development studies.

In 2000, at the United Nations Millennium Summit, world leaders agreed to the Millennium Declaration. The Declaration included development targets to be reached by 2015, which were to become known as the Millennium Development Goals (MDGs). Progress has been made towards the achievement of the MDGs, but poverty remains widespread. With the terminal year approaching, the international community has begun the process of determining the goals which might follow the MDGs. While the UN is driving the process, there has been very little introspection on its own organizational capacity to help countries to meet the goals and is being increasingly sidelined by other more effective development organizations and initiatives. Based on extensive original research that has critically examined the role and functions of the organizations of the UN development system, this book seeks to capture in a single volume a comprehensive review of the UN's performance and prospects for development. The contributors each offer extensive experience and familiarity-as practitioners and researchers-with the UN and development; and the book will contribute to the urgently needed debate on the reform of the UN development system at a critical juncture. The main rationale for this book, and its timing, is the unusual opportunity provided by the 2015 threshold to re-think the UN development system and to empower it to support a new development agenda and will be of interest to students, scholars of International Organizations and development studies.

Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots' standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world - here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds - the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.

First published in 1999, Browne creates a comprehensive assessment of post war development assistance in developing countries. Browne suggests that a better managed global environment, developing counties could further advance themselves and thus minimising then diminishing their need for aid resources.

The mandate of the United Nations Industrial Development Organization (UNIDO) is close to many of the core issues now confronting developing and transition economy countries, and this book offers the first concise and accessible guide to this important organization.

As the only UN organization to have been transformed from a UN secretariat entity to an independently governed UN agency, UNIDO has also an agency which has had to make drastic changes of focus and business practice in order to adjust to a changing environment. This book charts the complex origins and developments of the organization, and moves on to examine the current mandate of the agency, including trade capacity building, poverty reduction and Green Industry Initiative. It also examines the significant partnerships it has formed with other UN based systems such as UNCTAD and the ITC to achieve these goals.

In the era of rapid globalization, UNIDO faces growing challenges. In the second part of this work, Browne seeks to review these challenges, and UNIDO s recent reforms under its current management, and looks suggest how the organization can help to meet some of the key global development challenges in the increasingly competitive environment of development cooperation and private sector initiative.

This work will be a useful resource for all those with an interest in international organizations, international relations, development and trade, and international political economy.

Situating contemporary critical praxis at the intersection of the social, the political, and the rhetorical, this book is a provocative inquiry into the teaching philosophies of Plato's Socrates and Paulo Freire that has profound implications for contemporary education. Brown not only sheds new light on the surprising and significant points of intersection between ancient rhetoric and radical praxis as embodied in the teaching philosophies of Socrates and Freire, using the philosophy of each to illumine the teaching of the other, but uses this analysis to lead contemporary education in a bold new direction, articulating a vision for a neo-humanist pragmatism. The book draws on the post-Freudian theories of Jacques Derrida, Peter Brooks, and Otto Rank, as well as on the neo-pragmatism of Cornell West to craft a new radical pedagogy configured to the realities of "post flash-crash" America. In the process, it discovers a space for a much broader application of Freire's teaching philosophy than previous works, moving beyond a narrow focus on "liberatory" pedagogy or "teaching resistance," toward a neo-humanist pragmatism emphasizing interactive learning, problem-posing analysis, and civic engagement. Brown crafts a social-epistemic praxis that fuses the pedagogies of Freire and Socrates, joining the analytical, the ethical, and the political as part of an inquiry and intervention into the real, the good, and the possible that poses problematic aspects of contemporary reality in a search for the program content of a Pedagogy of Social Change.

This volume provides a short and accessible introduction to the organization that serves as the primary coordinator of the work of the UN system throughout the developing world -the United Nations Development Programme (UNDP). The book: traces the origins and evolution of UNDP, outlining how a central UN funding mechanism and field network developed into a more comprehensive development agency evaluates the UNDP's performance and results, both in its role as system coordinator and as a development organization in its own right considers the return of the UNDP to a more central role within the UN development system, in order to review the successive attempts at UN development system reform, the reasons for failure and the future possibilities for a more effective system with the UNDP at the centre. Offering a clear, comprehensive overview and analysis of the organization, this work will be of great interest to students and scholars of development studies, international organizations and international relations.

The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today's Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.).

Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. Consisting of sixteen chapters, divided into four loose sections, this key text covers:

* a historical overview
* the often acrimonious marketing/literature interface
* the consumers of books (from book groups to bookcrossing)
* a consideration of the tensions that both literary types and marketers feel.

With something for everyone, Consuming Books not only complements the 'how-to' genre but provides the depth that previous studies of book consumption conspicuously lack.